Question 3

3.What kind of media institution might distribute your media product and why?

In my opinion I feel that our thriller ‘Abduction’ could be produced by large Hollywood studio company as the plot and the action style reminds me of successful action thrillers like ‘Taken’ and ‘Bourne Identity’

A distribution company would deal with the marketing and circulation of movies in theatres, and for home viewing in DVD format they would release the film and get it out there to the consumers on a large scale. Some companies like Sony, Paramount Pictures and Twentieth Century Fox would be the best candidates as they are a globally established company for many years and have films still in production. Also in Britain, companies like Pathe(see fig 4) would help to get our film distributed in the UK . The nature of the plot means that the film can be easily marketed in both Europe and America.

In order to acquire big distributors like these as a independent production we would look to putting ‘Abduction’ in film festivals around Europe like canes in France and British festivals like Leeds and London film festivals. Also Sundance in America

Funding would be possible through the national lottery funding scheme and the UK film council to help with the costs for script development, film production, film export and distribution, cinemas, and audience support to up and coming British film companies like ours.

Looking at our target audience age of 16 - 25, this category usually watches films in multiplex cinemas like Vue, Cineworld and Odeon. These would be perfect cinema choices to distribute our product in order to reach our target audience.

Another positive from using an institution like this is that films similar to this like Bourne Ultimatum and Taken have created a string of merchandise along with the film, thus creating a franchise of our media product, through video games, t-shirts and action figures.

Figure 4
Pathe is an established european film distrubutor originating from France. They would be perfect for 'Abduction' as they support independant projects and have been distributors to many films such as 'Resident Evil', 'The Descent' and 'In the Cut'.